How Far Along Are Marketing Teams with AI Agents in 2026?

Further than the org charts suggest. In Open Future Forum's August 2026 data, 81 percent of marketing and growth room respondents are past exploring agentic AI (187 of 230): 36 percent are building agentic products, 26 percent are piloting agents in a function or two, and 20 percent run agents in production across the business. Only 19 percent are still exploring.

What the rooms want next has moved with the deployment: from 119 open answers, org design questions (what an agentic marketing org chart looks like, how teams restructure around agents) now outrank measurement questions sixteen mentions to six. The function is restructuring, not experimenting.

Full data: CMO AI Leverage Report, August 2026.

Marketing leaders work these questions at the CMO Executive Forum, Open Future Forum's invitation-only peer group for senior marketing leaders.