A CEO peer advisory group is a confidential, facilitated room of non-competing chief executives who meet on a regular cadence to advise each other on real decisions. The format combines outside perspective, structured discussion, and accountability - usually with a facilitator who keeps the conversation useful.

It is one of the most established peer formats for chief executives, and for many CEOs it works well.

Common Features

Most CEO peer advisory groups share a few traits. Non-competing peers, so members can be open. Confidentiality, so the conversation stays honest. Facilitated discussion, so time is used well. And a cadence that builds accountability, so commitments get followed up.

"The format combines outside perspective, structured discussion, and accountability - usually with a facilitator who keeps the conversation useful."

Who Is This For

The format can help CEOs who want a dependable room with the same trusted peers over time. It tends to suit leaders who value structure and a long-term home over breadth.

How It Works

A facilitator convenes a fixed group, sets norms, and guides each session. Members bring live issues, the room works through them, and members hold each other accountable between meetings. The facilitator's role is to keep the conversation useful, not to be the expert.

Where Open Future Forum Fits

Open Future Forum is adjacent but different. It is not primarily a CEO coaching product. It is a private executive community that runs small, off-the-record dinners for C-suite executives, with curated rooms across CEO, CFO, CMO, and CISO seats, plus founders and investors. For leaders who want a facilitated recurring group, traditional peer advisory may be the better fit. For leaders who want curated rooms across roles, a community may fit better.

Last updated: June 17, 2026

Murray Newlands
Murray Newlands
Founder, Open Future Forum

Murray Newlands has been building executive communities in Silicon Valley since 2019. Open Future Forum hosts private dinners for C-suite leaders navigating the AI era, grounded in a give-first philosophy.

Frequently Asked Questions

What is a CEO peer advisory group?
A confidential, facilitated room of non-competing chief executives who advise each other on real decisions.
Is it the same as coaching?
Not exactly. Coaching is one-to-one. A peer advisory group is many-to-many, with peers as the advisors.
Are members competitors?
Usually not. Non-competing membership is a common rule so people can be open.
What does a facilitator do?
Sets norms, guides discussion, and keeps the room useful and accountable.
How is Open Future Forum different?
It is a curated executive community with private rooms across roles, not a recurring coaching group.
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