AI marketing strategy, brand positioning, and marketing leadership for CMOs navigating the AI era.
Search used to mean earning a place on a results page. Increasingly it means earning a place inside an AI-generated answer.
Read →A practical scorecard for what CMOs should bring to the CEO and board: spending, deployment, productivity, economics, risk and the next decision.
Read →AI is changing which tasks marketing jobs require, and that is what shows up in headcount and team structure.
Read →Time saved is not the same as financial return. A framework for measuring AI ROI in marketing.
Read →81 percent of marketing leaders are past exploring agents.
Read →Senior marketing summits, private CMO dinners and go-to-market gatherings, from the CMO Alliance and Marketers That Matter to Dreamforce.
Read →Senior marketing peer rooms for AI-driven go-to-market and growth: CMO Alliance, Marketers That Matter, the CMO Council and selective executive forums.
Read →Where San Francisco marketing leaders find peers on AI in marketing, agentic go-to-market, demand generation and measurement.
Read →A workflow-based map of 64 marketing AI vendors, paired with first-party demand signals from 55 Open Future Forum survey responses.
Read →A standalone operator-research report on how CMOs and marketing leaders buy, fund, and get leverage from AI. Marketing holds the largest AI budget of any function, and not one of sixteen founders surveyed named the CMO as their buyer.
Read →Marketing budgets are flat and AI expectations are not. Five CMO research reports worth your time this year, what each covers, and who should read it.
Read →Private dinners for CMOs navigating AI-driven marketing transformation. Peers only, no vendors, Chatham House rules.